Year
2024
One Panel Project: Unifying GfK’s Global Panel Experience
My role
I was responsible for the brand design and visual design of the One Panel Project. Collaborating closely with Product Management, and Development teams, I established a unified visual identity, and created high-fidelity interface designs and prototypes to enhance user experience.
Deliverables
Branding
•
Design System
•
Visual Design
Context
GfK’s B2C panels faced inconsistent branding and engagement issues. Thanks to the success of the Nicequest Rebrand, the team secured the opportunity to scale its impact through the One Panel Project, a design-driven, scalable framework that standardized branding across global markets.
Key Contributions
- Foundation Set by Nicequest Rebrand: Established the basis for One Panel’s branding approach.
- Scalable Design System – Created a flexible framework balancing global consistency with local adaptability.
- Enhanced User Experience – 85% of users rated usability as good or very good.
- Faster Panel Migrations – Successfully transitioned two panels before Q4 2024, streamlining branding implementation.
The Impact
The One Panel Project, made possible by the Nicequest Rebrand’s success, has transformed how GfK manages its B2C panels. By unifying branding, improving user experience, and streamlining migrations.
No items found.
