Passionate and experienced Senior UI Designer & Creative Director with over 18 years of experience in UI/UX design, branding, and experiential design. Strong expertise in crafting scalable design systems, interactive prototypes, and engaging digital and physical brand experiences. Adept at collaborating with cross-functional teams to enhance usability, brand engagement, and user experience across diverse mediums.
As Head of UI Design & Creative Direction at Netquest | GfK (now part of NIQ) since 2018, these are my key contributions.
Led the Design System for One Panel, a scalable, modular system improving consistency across B2C interfaces for GfK products.
Directed the Netquest Visual Identity Refresh, positioning the brand as a data-driven leader through innovative UI/UX solutions.
Developed and implemented immersive branding experiences through event activations, environmental branding, and interactive storytelling.
Managed high-profile UX/UI projects, including the Nicequest rebranding, ensuring a strong visual and functional impact.
Optimized usability testing methodologies, improving UI efficiency and enhancing decision-making processes through qualitative and quantitative feedback.
Directed the Netquest Visual Identity Refresh, positioning the brand as a data-driven leader through innovative UI/UX solutions.
Developed and implemented immersive branding experiences through event activations, environmental branding, and interactive storytelling.
Managed high-profile UX/UI projects, including the Nicequest rebranding, ensuring a strong visual and functional impact.
Optimized usability testing methodologies, improving UI efficiency and enhancing decision-making processes through qualitative and quantitative feedback.
